Blessed by the Potato

Dear Bell;

Please stop highlighting this box on my bill. I’m typically a pretty careful guy when it comes to managing my finances, and for over a year with this new bill layout I’ve managed to find the right box for my payment and have sent in the right amount by the proper time. But every time, I look to that right-most highlighted box first, and then have to catch myself. Last month I don’t know if I was in a rush or tired or what, but for some reason I didn’t, and ended up sending in a payment that was short by the amount of the taxes. The late fees (10 cents) were pretty reasonable for being short by about $6, so I’m not complaining about that. But please, just stop shading that subtotal box. It’s not where people’s attention should be directed, so it shouldn’t be highlighted equal to the amount due. It will even save on ink!

For that matter, how about following typical layout conventions for people who read left-to-right and put the final sum on the right, with the smaller line items on the left? Better yet, how about going back to the old bills which were one or two pages, depending on how many calls I made, as compared to the three taken up by the new bill?